Driving, up-tempo rock music plays throughout

Bryan Rood: My name is Bryan Rood, with Classic Ford Broncos, and I am the builder of the 1973 Schwab Bronco.

On screen text: Bryan Rood Owner Classic Ford Bronco

Bryan Rood: I’ve been building Broncos for almost 15 years and we really pride ourselves on building the best Broncos out there. We really want to build something that’s reliable, vintage, and gives you the opportunity to drive something every single day.

I was thrilled to get the call from Schwab, telling me about the golf tournament and asking if it was something that my shop would be interested in building a truck for. The truck had to be a 1973 because it’s the 50th anniversary of Schwab’s founding. The only thing that’s original to this truck is the frame, everything else is completely rebuilt.

Bryan Rood: The goal with Classic Ford Broncos was to make sure that we’re building something that maintains its vintage vibe, but we make it modern reliability. Second requirement is we made individual letters to say Schwab for the grill. We matched the size and the dimensions and the chrome and the red lettering. We actually milled a solid piece of steel into Schwab and welded it on the center of the tailgate.

Bryan Rood: Another unique requirement to the truck was picking the right shade of blue for this build. We chose to go with a Porsche Etna Blue. It has a very specific paint code, so if there’s ever something that needs to be done to the truck, it’s easily fixable.

Every year, the winner of the tournament receives a tartan jacket. We wanted to figure out a way that we could incorporate some of that tartan material into the interior of the truck. Matching that with the whiskey interior just flowed perfectly. We hand stitch all of our interiors, our carpets are made to measure in the trucks, and then we take the leather from the seats and we bind it and then baseball stitch it so that it gives it another really cool, unique touch to the truck.

Bryan Rood: One extra special touch we did was on the keychain. One side with the tartan material, the other side we use the whiskey leather and we embossed the tournament logo on it. One of the pieces that we try and keep vintage is putting a wood steering wheel on the truck because it feels old. The way that that steering wheel weathers is just a really cool piece.

This truck was really special to Classic Ford Broncos. We are grateful to have the opportunity to work with Schwab on this build. We really want to say congratulations to whoever wins this truck, and we hope that they spend a lot of time behind the wheel, because we know we would.

On-screen text: [Charles Schwab logo][PGA Tour logo] The Official Investment Firm

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