Why Do You Need a TikTok Link in Bio?

While TikTok is great for sharing creative and engaging video content, adding a link in your bio can take your page up a notch.

From driving sales to promoting outside channels, here six benefits to using a link in bio tool on TikTok:

Benefit #1: Drive Traffic Outside of TikTok

The number one benefit of using a link in bio tool is the ability to drive traffic outside of TikTok.

This could include encouraging your audience to read a full article, shop a new look, or sign up to an event.

With Linkin.bio by Later, you create a landing page with unlimited button links and a clickable version of your TikTok feed.

Plus, with our Mailchimp integration, you can collect emails, get more newsletter subscribers, and grow your email audience too.

Benefit #2: Support Your Brand Identity

A link in bio landing page is like a mini-website for your TikTok account — and it’s a great opportunity to bring a visual pop of personality to your page.

With Linkin.bio by Later, you have the flexibility to customize your landing page (hello, brand colors and fonts!) so followers recognize your brand the second they tap in.

Talk about brand aesthetic being on point across all channels.👌

Benefit #3: Highlight a Specific Campaign or Video

When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how.

With Linkin.bio by Later, you can get creative with the Featured Media option.

You can either include a YouTube video of your choice, or highlight your most recent linked Instagram feed post.

Benefit #4: Drive Sales

If you want to turn your TikTok followers into paying customers, using a link in bio tool is one of the best ways to do it.

With Linkin.bio by Later, you can tag posts with specific product pages on your website — making it easier for them to shop your feed.

Cha-ching.

Benefit #5: Learn What Makes Your Audience “Click”

With a Linkin.bio landing page, you can collect and track insights beyond TikTok’s built-in offerings to see exactly what attracts your audience and makes them click.

From landing page views, to button clicks, and your overall click-through rate, this is valuable audience information that you can use to help inform your TikTok strategy.

Benefit #6: Cross Promote Your Other Social Channels

Last but not least, you can use a link in bio landing page to cross promote all your social media channels.

With Linkin.bio by Later, you can add a bio and attach links for every single one of your social channels.

Your Instagram, LinkedIn, Twitter, Facebook, Pinterest, email… all in one place. 🎉