Celine Dion and her earlier genderless children’s clothing line Celinununu are currently raising eyebrows. The singer’s advertisement campaign for her brand drew comparisons to controversial luxury house Balenciaga, after she included clips of children wearing clothes that read “New Order.” Netizens have since been expressing concern.

In the promotional clip, Celine Dion, who was raised Catholic, can be seen running away from police authorities in a hospital after she managed to change the clothes of new-born babies in a hospital nursery. The babies could initially be seen in their pink and blue outfits. However, they were quick to magically get changed into outfits that read “new order.” The clothes also showed black stars.

Celine Dion collaborated with kids fashion brand nununu in 2018. As per the latter’s official website they aim to:

Speaking about the brand, the 50-year-old musician said in the past:

Netizens compare Celine Dion’s Celinununu to Balenciaga

Internet users were alarmed to see the mother-of-three take part in an advertisement similar to that of Balenciaga’s.

Balenciaga has drawn immense criticism in recent weeks. Initially, the brand was criticized fo for including child models holding bears dressed in bondage costumes. Later, their advertisement hiding a court document related to child p*rnography in their latest Gift Shop advertisement was also critiqued. Several netizens slammed the brand for promoting child exploitation.

Meanwhile, celebrities like Kim Kardashian, Nicole Kidman, Naomi Campbell and Bell Hadid, among others who are the brand’s ambassadors came under fire for not condemning the brand. They were also accused of supporting Balenciaga’s campaign that seemingly promoted child abuse.

With Celine Dion’s 2018 advertisement showing children wearing New Order onesies, netizens have expressed similar concerns. For those unaware, the theory of the “New World Order” refers to powerful elites who have the agenda to rule the world. According to conspiracy theorists, when stars are turned upside down, they symbolize the horns of the goat of black magic.

Netizens expressed that the designs seem to be demonic in nature. Including babies in outfits representing the rise of Satanic culture also left internet users weary.

Priest condemns Celinununu

Monsignor John Esseff, a 65-year-old priest with over 40 years of experience was also displeased with Celine Dion’s ad campaign. In an interview with the National Catholic Register, Esseff expressed disgust over “the gender thing” which he found “demonic.” He said:

At the time of writing this article, Celine Dion had not responded to the backlash the collaboration was receiving. Meanwhile, she has been making headlines after sharing her stiff person syndrome diagnosis.