Once you got one song, you have to find the next to keep them interested.

You can’t do it as fast, but you definitely gotta keep feeding them. So they’ll know he not trying to be a one hit. Like, you see how Lil Nas X dropped the album after his song went 15 times platinum. He didn’t have to do none of that shit he did after that song. He already getting paid for the rest of his life. He could have had everybody know him as the “Old Town Road” person.

You just gotta make them understand that it’s more to you than that one song. Cause people think when they hear one song, that song is you. They’ll think like just because I made “OK Cool” and I’m saying bitch all those times, “oh, [CEO Trayle] don’t respect women.” Any small thing that can be made big, people gonna do that. You just gotta keep going.

If you the one that’s being talked about all the time, you really don’t gotta worry about much. You just gotta live up to expectations. Nowadays, the expectations is not even that high. So if you are a person that likes to exceed expectations, then you always gonna look better than lot of other people. The bar is set so low for a lot of shit. If you a person like a Drake or a Kanye or a person that likes to compete with yourself to be better than what you was yesterday, you always going to supersede everybody else because everybody else is just doing the bare minimum.

Sometimes you remind me a lot of Chief Keef’s been on recently: recording full songs with no hook, straight bars.

I feel like a lot of people been doing that for a long time, especially niggas like Chief Keef. He been doing that for a minute. When the Chicago wave first popped off, that’s all it was at first. Chief Keef had hella songs, but they really didn’t have hooks. And then when he dropped songs with hooks, that’s when he started going crazy. I used to think that was the hardest thing to come up with was a hook. If you start the song by trying to come up with a hook, you damn near dead. Soon as the beat play, I have to get the melody in my head and then I know, “oh yeah, that’s the hook.”

Back then when I first started rapping, it was hard as fuck for me to make hooks. It was shit that I thought I would want to hear twice. I couldn’t find four bars out the freestyle. I never made hooks, really. I used to just rap and then whoever was rapping on the song with me, if it was somebody for the feature, they’ll just come behind me rapping, or I’ll just come behind them rapping or we’ll do four bars apiece until the song go off. I done got better with that now of course.