If you feel the need for speed, then our Paramount ANZ sports locker has got your heart pumping with our coverage of Formula 1.

In April, it was capacity crowds at Albert Park in Melbourne for the hotly anticipated return of the 2022 Formula 1® Heineken Australian Grand Prix after a three-year hiatus, that saw the largest crowd ever seen at the race with 419,000 attendees.

Fans of the fast lane flocked to 10, 10 Play and 10 Bold to watch all the thrilling action of the weekend with more Australians watching our coverage than any other broadcaster.

• Reached an outstanding 3.2 million national viewers.
• Up 288% on other broadcasters.
• 11 million minutes viewed on 10 Play.

Aussies raced to their screens to watch Ferrari’s Charles Leclerc dominating win in the Formula 1® Heineken Australian Grand Prix 2022 Race that achieved outstanding ratings results.

• Average of 731,000 national viewers, including 525,000 metro viewers.
• #1 in its timeslot across all demos.
• #1 sport of the day, dominating all key advertising demographics.
• Incredible 52.8% commercial share.
• 60.5% share in 16 to 39s, 56.7% in 25 to 54s and 56.3% in under 50s.
• 34,000 live stream viewers.

Audiences held onto every moment right through to the Formula 1® Heineken Australian Grand Prix 2022 Podium that was the #2 sport program of the day, dominating all key advertising demographics as well as securing:

• #1 in its timeslot.
• 761,000 national viewers.
• 60.3% commercial share in under 50s, 56.9% in 25 to 54s and 67.1% in 16 to 39s.

You might think this largely a male audience but there is strong growth in women enjoying the thrilling entertainment of Formula 1®. This year, Australian Grand Prix Corporation CEO Andrew Westacott said: “I’ll give you one tangible example – ticket purchasing used to be 75 per cent male to 25 per cent female. Purchasing for this year was 60:40 (men:women), so there is a huge increase in female purchasing.”

Not only were Aussies watching the race, but they were also talking about it on social media. Formula 1® related terms featured in the top 10 Twitter trends in Australia across the weekend, as well as accruing:

• More than 48,000 Twitter impressions
• More than 87,000 views across Network 10’s social properties

(Source: Twitter Australia).

Experts Driving The Commentary

In 2022, we saw a brand-new circuit, brand new machinery and the best commentary team in the business calling all the turns, pit stops and passes. Led by Aussie F1 legend Mark Webber at the wheel with co-hosts Tara Rushton and Scott MacKinnon for expert opinions and commentary. Plus, F1 expert Tom Clarkson was inside the F1 paddock, and Natalie Hunter and Archie Thompson showed us all the glamour and excitement from around the circuit.

Full Throttle in 2023

It’s going to be red hot action again when the Formula 1® hits full throttle next year.

As well as all the wheel-to-wheel action of the weekend, the Formula 1® Rolex Australian Grand 2023 Prix will also feature F2 and F3 support categories for the first time ever, allowing fans to witness the next generation of racing stars. And fans will see Melbourne’s very own Oscar Piastri, racing on his home track for the first time in the F1.

We’ll also bring fans all the high-octane on track action throughout the year from each Formula 1® round with a special highlight show on the Monday night following races at 11.30pm on 10 Bold and 10 Play.

If you’re as excited as we are about Formula 1, then get in touch with your sales rep, so we can help your brand be first to see the chequered flag.

Source: OzTAM & RegionalTAM, 5 City Metro & Combined Agg. Markets, 2021-2022, audience, share, timeslot excludes pre/post/replays. 1 min. cumulative reach is total activity on Network 10, Consolidated 7. OzTAM 10 Play live stream audience.