IRONMAN announced that the 2024 edition of the Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series will celebrate its 25th anniversary, marking a quarter-century of ‘unforgettable moments and incredible achievements for this iconic event’ being held in New York’s Adirondack Mountains. The 2024 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series will take place on July 21, 2024.

‘Since its inception, the IRONMAN Lake Placid triathlon has captured the hearts and minds of athletes, spectators, and the local community. Nestled amidst the stunning Adirondack Mountains and surrounded by an outdoor lover’s paradise, the event became the first IRONMAN branded event in the continental United States and only the second in North America, behind IRONMAN Canada, when it was introduced in 1999. Over the past 25 years, the IRONMAN Lake Placid triathlon has witnessed countless inspiring stories, personal triumphs, and life-changing moments that continue to inspire generations of athletes.’

“Over the past quarter century, Lake Placid has become a bucket list race and one of the most exciting destinations on the global IRONMAN circuit,” said Dave Christen, Northeast Regional Director at The IRONMAN Group. “Every athlete, myself included, who has raced on this course and crossed this iconic finish line can attest to the allure of racing the IRONMAN Lake Placid triathlon. We couldn’t be prouder to celebrate the 25th anniversary of this iconic event.”

For the 25th anniversary in 2024, the event will feature special festivities throughout race week, including a welcome ceremony honoring past champions, a captivating expo showcasing the latest advancements in triathlon gear and nutrition, and engaging community events that bring together athletes, families, and residents alike.

According to IRONMAN ‘The Athletic Brewing IRONMAN Lake Placid triathlon will be more than a race; it will be an immersive experience that celebrates the indomitable human spirit and the legacy of 25 years of endurance sports excellence.’

To commemorate this significant milestone, IRONMAN will unveil a range of limited-edition Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series merchandise, including commemorative apparel, accessories, and collectibles.

Athletes will be able to register for the 2024 Athletic Brewing IRONMAN Lake Placid triathlon onsite at the IRONMAN Village inside the Olympic Oval. General registration for 2024 edition will open online to the public on July 31

www.ironman.com