Celebrity Entrepreneur Kim Kardashian and the Message Behind Her Song, Jam (Turn It Up)
Kim Kardashian has never been shy about her aspirations and entrepreneurial spirit. From her reality show fame to her beauty empire, she’s an undeniable force in the industry. So when she released her single “Jam (Turn It Up)” in 2011, many believed it was just another one of her ventures. However, there’s more to the song than just Kim’s celebrity status. In this article, we’ll explore the meaning behind her song and how it ties into her personal brand.
The Inspiration Behind the Song
Many of us remember the rise of “Keeping Up With The Kardashians,” and with it, came Kim K.’s fame. By 2011, Kardashian was a household name, but that wasn’t enough for her. She wanted to break into the music industry. At the time, Kim was engaged to NBA player Kris Humphries, and their upcoming wedding would be televised for the world to see. To coincide with this, Kim released “Jam (Turn It Up)” as a hype track for the wedding and to help solidify her singing career.
The Lyrics of “Jam (Turn It Up)”
“Jam (Turn It Up)” has a straightforward message that aligns with Kim’s image. The lyrics suggest that the listener should turn up the music, let go of their inhibitions and enjoy life.
Here are a few catchy lines that drive this message home:
“I’m going out tonight, it’s going down, headed straight to the front of the line On the fly, on the floor, I can’t stand still and I’m goin’ to work like I’m paying my bills”
The message is simple- take action and seize life’s opportunities. Have fun and dance away your problems.
Kim Kardashian’s Personal Brand and Image
Kim Kardashian’s personal brand is all about confidence and self-assurance. She is a businesswoman, mother, and icon who is always looking for ways to break barriers and take on new challenges. Her image is captivating because she embodies a unique set of strengths and qualities that differentiate her from other celebrities. Kim is confident, direct, authentic, and successful.
“Jam (Turn It Up)” reinforces Kim’s brand image of empowerment and self-confidence. The song encourages listeners to let go of their insecurities and to be bold. It’s a message that aligns with Kim’s core values as a public figure and entrepreneur.
The Song’s Critical Reception
Although the song was released with enthusiasm, “Jam (Turn It Up)” was met with mixed reviews. Kim’s celebrity status brought attention to the song, but critics claimed that Kim lacked vocal talent to pursue a music career. However, despite the critical reception, “Jam (Turn It Up)” was a commercially successful track.
The message of the song resonates with Kim’s fans. Kim has overcome challenges in her life, and her brand represents the power of persistence and pushing past obstacles. Fans identify with this message and value Kim’s guiding hand.
Conclusion: The Message Behind “Jam (Turn It Up)”
Kim Kardashian is a woman of many talents and has built a brand that represents empowerment, confidence, and self-assurance. “Jam (Turn It Up)” may not have been a critically acclaimed song, but it resonated with her fans and embodied the values that define Kim Kardashian. The song encourages listeners to take life by the horns, let go of their inhibitions dance to the max.
Ultimately, “Jam (Turn It Up)” tells us that if Kim Kardashian can use her brand to take on the music industry, we can use our values and strengths to tackle our dreams, no matter how challenging they may seem.
