A True TAG Heuer Loyalist

While Brady has been seen sporting several watch brands over the years, these days he will only talk about TAG Heuer. The 41-year-old was named a brand ambassador for the Swiss watchmakers in 2015 and since has shown fierce loyalty in promoting their finer pieces at public events.

The watch that Brady is most known for is the time-honored TAG Heuer Carrera. Debuting in 1964, the famed racing watch pays tribute to the legendary Mexican open-road race La Carrera Panamericana. But Brady’s love for the iconic sports watch predated his association with the brand by more than a decade. The first high-end watch Tom ever purchased was a Carrera, as a well-earned gift to himself after winning his first Super Bowl in 2002.

Flash forward to today and Brady has a collection of Carreras, including his very own signature model. The limited-edition Tom Brady Special Edition Heuer 01 Chronograph has a deep blue dial and a prominent number 12 in red as a nod to his jersey number. Brady collaborated on the design that features a brushed stainless steel case with a fixed ceramic bezel and a domed anti-reflective crystal.

TAG Heuer gifted Tom with a one-of-a-kind watch after his fifth Super Bowl victory. Brady is a five time champion, so it was only right he got a custom-made Carrera Tourbillon Chronograph engraved with “5 Championships” on the back of its titanium case. Polished black finishes grace a sleek skeletonized dial, openwork rotor and chronograph bridges on the watch.

Smartwatches for Sportier Times

The dressier TAG Heuers are often on Brady’s wrist as he and his supermodel wife Gisele Bündchen stroll red carpets, attend galas and spend time in the spotlight. In more casual settings, you are apt to see Brady wearing a smartwatch. One of his favorites is believed to be the TAG Heuer Connected Modular. Debuted in 2015, the Intel-powered timepiece syncs with both iOS and Android phones. Unlike other smartwatches, the design mirrors TAG’s traditional watches with a titanium case and a bezel that echoes the Carrera. Tom prefers basic black, but you can swap in straps in a variety of colors including red, green, orange, and yellow.

Brady also had a hand in designing a personalized dial on the TAG Heuer Connected. His signature face features the red, white, and blue colors he sports on his New England Patriots uniform. It also has Tom’s name on the face and his number 12 prominently displayed in large form.

Fan of a Classic Rolex

Like other famous watch aficionados like Daniel Craig, Brady has been seen wearing a 50th Anniversary GV Rolex Milgauss. Brady dons sharp suits when he wears his Milgauss and swaps out the watch’s Oyster bracelet for an elegant black leather strap.

Partial to Audemars Piguet

In the days before he was an ambassador for TAG Heuer, Brady was often seen wearing an Audemars Piguet Royal Oak Gold. With a design that dates to the early 70s without feeling locked in a time warp, the Royal Oak Gold is instantly recognizable. It’s notable because of the octagonal bezel with visible screws to give it an industrial-chic vibe. It has an 18k rose gold case and an elegant leather strap. The textured Grande Tapisserie dial combines to help create a unique look.

By William McCleary

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