Tom Brady, who wrote the athlete's 'bible' on living healthy, is promoting products from a candy startup

Tom Brady, who wrote the athlete's 'bible' on living healthy, is promoting products from a candy startup
Video tom brady unreal candy
  • Tom Brady is still one of the best quarterbacks at age 40, but he appears to be prepping for post-playing career life.
  • Brady’s strict diet is infamous and eating candy would not seem to jive with the “TB12 Method.”
  • Unreal candy is “TB12 approved” for those times when you are going to go off-diet and indulge.

As Tom Brady is nearing the end of his Hall of Fame football career, he appears to be positioning himself for a prominent post-playing career role as a professional health guru through his company, TB12, and the “TB12 Sports Therapy Center,” run by his own fitness guru, Alex Guerrero.

Brady’s own strict diet and lifestyle has been well documented, from his admiration of avocado ice cream to his complete avoidance of coffee, caffeine, fungus, dairy, and nightshades, which includes tomatoes, peppers, mushrooms, and eggplants.

Brady’s devotion to the “TB12 Method” peaked recently with the release of his newest book, “The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance,” a book that is being described “the athletes’ bible.”

So it might come as a surprise to many that Brady has invested in a candy startup and is even pitching their products in videos.

Well, he has and is, but there is a catch. The candies and chocolates are healthy, or at least, they are healthier than typical chocolates and candies.

Brady is an investor in Unreal, a startup founded by a teenager and his father when they set out looking for ways to make candy less bad for you.

Business Insider tried some of the candy from Unreal. Ingredients include quinoa, palm oil, organic dairy, and things like beet root and carrot juice, which are used for coloring. As Maya Kosoff wrote, “it’s not ‘healthy’ for you in the way that chomping on an apple would be, but it’s certainly less junky.”

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Still, how does candy mesh with Brady’s infamously strict diet, even in healthy form? Well, BuzzFeed spoke with a spokesperson at TB12 who said they recommend snacks from TB12, but if people are going to eat candy, they should eat candies like Unreal, which are “TB12 approved.”

Unreal also told BuzzFeed that “there are special occasions throughout the year, such as Halloween, when chocolate is at the center of the holiday and [Brady] believes that if you’re indulging it’s better to have chocolate that is not made with excess sugar, chemicals and artificial ingredients.”