Travis Kelce may have won two Super Bowls, but his popularity is rising as rapidly as Taylor Swift‘s. When the Kansas City Chiefs tight end wanted to meet Tay-Tay at Arrowhead during her Eras Tour, no one anticipated that there would be a rumored romance between the two. However, now, as the two have been reportedly seen together a dozen times, football enthusiasts, Swifties, and the whole world are going wild for them.

When Swift first attended the Chiefs‘ game versus the Chicago Bears, the league and its coverage turned into Taylor’s version. As a result, Swift was crowned as the owner of the NFL, and her rumored boyfriend, Kelce, got some massive advantages during this tenure. Interestingly, this advantage is continuing to rise even further.

Travis Kelce is at the top of the world!

Earlier, when Taylor Swift was reportedly seen with Travis Kelce, the eight-time Pro-Bowler’s brand recognition, social media followers, and Jersey sales increased significantly. Now, according to a report, Kelce has gained 4.6 million followers on his Instagram. It is insane and surprising, as before allegedly linking to Swift, the athlete took a long 23 months to amass 1.1 million followers.

Moreover, per sources, the numbers are continuing to rise. The 34-year-old has seen his international cache going through the roof since the beginning of his alleged romance with the legendary singer. Kelce admitted in his brother’s podcast that he has been trying to be familiar with extra media attention ever since Swift reportedly came into his life.

Besides that, after her arrival, Kelce has gained popularity in many other terms as well.

Travis Kelce’s popularity jumped!

After the Taylor Swift effect, Travis Kelce’s brand recognition has seen a 25% point increase and a 10-point bump in favorability. His number 87 Chiefs jersey sales have increased nearly 400% in the market, and he immediately added over 300,000 social media followers after the Week 2 game. Furthermore, besides Kelce, the league also gained massive popularity in terms of its viewers.

Per a report, the Chiefs’ Week 2 game was branded as “America’s Game of the Week,” which averaged 24.3 million views, making it the most-watched television program of the week. But the following Week 3 game of the Red Sea against the New York Jets at MetLife made a blazing jump in the viewership. The October 1 Sunday night game was attended by many well-known celebrities, including the most-hyped Swift. That matchup, featured on NBC, amassed 27 million viewers, making it the most-watched Sunday program since the last Super Bowl aired on FOX.

All these jumps and rises in the viewership of sports channels, along with the increased brand recognition of Kelce, clearly indicate that this NFL season has caught the fever of Taylor Swift.

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