Use Instagram drafts to supercharge how your agency handles Instagram campaigns.

Saving Instagram drafts allows you to continue editing your content later and establish a post-approval system between your agency and your clients.

From a content planning perspective, Instagram drafts also let you compare variations of the same post side by side. Experiment with the hashtags, content types, the best questions to ask on Instagram, and more.

Let’s begin.

What you’ll learn:

• What are Instagram saved drafts?
• How to save a draft on Instagram
• How to find drafts on Instagram
• How to delete drafts on Instagram
• Mistakes to avoid when handling Instagram Drafts
• Instagram drafts FAQs

What are Instagram saved drafts?

Instagram can save posts, Reels, and Stories as drafts.

Drafts can be saved at any time, including after the filtering and editing step, so you don’t lose progress. Once saved, an Instagram draft can be posted or deleted as you see fit.

Why should you save Instagram drafts?

Some of the reasons to use the Instagram drafts feature include:

1. Add more photos to your carousel later

Use Instagram’s native app to combine multiple drafts, automatically creating an Instagram carousel.

Carousels are Instagram posts that can contain up to 10 photos. Using drafts, you can edit images for your carousel and add more later.

Suppose you’re creating a carousel for an event.

You can upload and edit photos while capturing more as the event progresses.

Instagram’s draft feature lets you edit posts individually and combine them after the event has concluded.

2. Get more time to research hashtags

Drafts let you save your work while you research viral hashtags for Instagram.

Hashtags boost the discoverability of your posts on the Instagram app. Think of them as keywords people use when searching for content on the internet.

Researching the perfect hashtag ideas take time. But you can speed up the process with the right IG tools.

For example, use Vista Social to get relevant hashtag ideas on the spot.

On Vista Social’s Publish tool, use the hashtag suggestions feature to reveal popular hashtag ideas in an instant.

3. Compare filters and edits side by side

The Instagram app packs a pretty capable image and video editing tool.

Save drafts as you try different filters, image settings, and stickers (for Stories and Reels). You can also experiment with hashtags, one-word Instagram captions, and other details that make each draft unique.

Compare your drafts side by side to choose the best version you want to publish.

4. Wait for the latest from your client’s industry

Some topics, particularly trends and current events, may require last-minute changes to your content.

For example, if you’re covering a live contest, you need to wait until the winners are announced before publishing your Instagram post.

In the meantime, use the Instagram drafts feature to prepare the background of your post beforehand.

Once the results are in, insert text overlays or stickers that get the word out as soon as possible.

5. Implement a built-in approval process within Instagram

If your agency manages your client’s Instagram account directly, use the drafts feature to implement a post approval process.

For example, rather than scheduling or publishing posts on your client’s behalf, you can save content as drafts instead. This gives clients the ability to publish the posts they like themselves.

Drafts are also helpful if clients have the final say on certain elements like Instagram poll questions, captions, tagged accounts, hashtags, and more.

6. Plan content publishing and strategy better

Saving drafts can help your agency plan out your client’s content strategy in advance.

For example, you can create Instagram drafts for multiple posts and schedule them for publishing at specific times.

Saving the posts as drafts gives your agency more wiggle room to make tweaks easily.

Saving drafts can also save your agency time and effort.

Instead of creating each post from scratch, you can use existing drafts as a starting point and make any necessary edits or updates as needed.

Having all the posts in drafts allows you to see all the client content for publishing, helping your team plan your client’s content strategy better.

Save draft posts with photos or videos so your team members see how the content will look on the platform before they go live.

It simplifies making any necessary adjustments before publishing and even delete Instagram drafts when necessary.

Saving Instagram drafts for content strategy planning can help your client maintain a consistent posting schedule and ensure that their content is shared at optimal times.

7. Simplify revising client content as a team

Editing, polishing, and finalizing your client’s Instagram posts don’t have to be chaotic.

Save drafts to allow your team to work seamlessly on creating content for each client campaign.

Multiple team members assigned to each client’s campaign can contribute to a saved draft.

It makes it easier to collaborate and finalize each post before publishing.

For instance, saving Instagram drafts for client campaign gives your team easy access to the content for revisions to ensure the branding, tone, and messaging align with your client’s requirements and expectations.

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How to save a draft on Instagram

Follow the steps below to start saving Instagram drafts:

1. Open Instagram

Open the Instagram app from your device.

Take note that the browser version of Instagram doesn’t support drafts. To use this feature, use the mobile version of the app.

2. Create your post, Reel, or Story

Tap the new post button in the top-right corner of the Instagram app interface. This is indicated by the plus icon.

Choose the file you want to upload for your Instagram post. This can be an image, video, or a combination of these.

Just don’t forget to specify if you want to create an Instagram feed post, Story, or Reel.

3. Edit your Instagram post as usual

Use Instagram’s gamut of filters, stickers, effects, and image editing tools to create your post.

Complete all the post details you can, including Instagram Story stickers, Instagram Reels hashtags, and so on. You’ll get the chance to change anything later once the post is saved as a draft.

Tip: Read How to Get Followers on Instagram Without Following for more tips on how to create high-performing Instagram content.

If you’re creating a regular feed post, tap ‘Next’ to initiate the filtering and editing step.

Take note that your Instagram post, Story, or Reel can only be saved as a draft if you make changes to the original image or video.

4. Save the post as a draft

Finally, go to the main editing tool by tapping the back arrow in the top-left corner of the screen.

This is where you can apply filters, add text, insert stickers, and more.

If you’re already on this screen, tap the back arrow again. This will trigger the pop-up menu that asks if you want to start over, discard your progress, or save the draft.

Select ‘Save Draft’ and you’re done.

How to find drafts on Instagram

With your draft saved and ready, you may be wondering: “where are drafts on Instagram?”

Here are the steps on how to access drafts on Instagram after saving them:

1. Go back to the Instagram app

Launch the Instagram app and tap the new post button again.

Instead of choosing a new image or video to upload, switch to the ‘Drafts’ tab below the preview window.

This will show you a grid of all the drafts you saved for the current Instagram account.

2. Create a new story

If you saved a Story, tap the new post button and switch to the Instagram Story editor.

Just swipe to the ‘Story’ at the bottom of the app screen.

Next, tap the gallery icon in the lower-left corner of the Story editor. This button should show a small preview of the last Instagram Story you saved as a draft.

3. Tap the drafts group

On the gallery page, tab the ‘Drafts’ group in the upper-left part of the grid.

This will take you to a designated “Drafts” page where you can manage, edit, or delete your Story drafts.

The same steps can be taken to reveal your Instagram Reels drafts.

Simply build your Instagram Reel, make changes as necessary, and tap the ‘Drafts’ group.

How to delete drafts on Instagram

The steps in deleting Instagram drafts vary slightly based on what you created.

1. Deleting post drafts

Open the Instagram app and tap the new post button. Tap the ‘Drafts’ tab to view your saved drafts. To discard posts, tap ‘Manage.’

Tap ‘Edit’ in the upper-right corner of the interface. Then, select the drafts you want to delete and tap ‘Discard.’

2. Deleting Reels and Stories drafts

On the Instagram app, tap the new post button and switch to ‘Story’ or ‘Reel.’

Tap the gallery icon to reveal all media saved on your current device.

Tap on ‘Drafts’ from your media library.

On the “Drafts” page, tap ‘Select’ in the upper-right corner and highlight the drafts you want to delete. To discard these drafts, tap ‘Delete’ at the bottom of the screen.

In the pop-up menu, tap ‘Delete’ again to finalize the removal of your saved Reel or Story drafts.

Mistakes to avoid when handling Instagram Drafts

One mistake can cause you to lose your Instagram drafts forever.

Below are mistakes you should absolutely avoid, including tips and tricks to keep you from falling for these common pitfalls.

• Save your drafts, or else. If you don’t save your drafts, you risk losing all of your hard work if the app crashes or your device decides to take a nap. To prevent this from happening, tap the back arrow and hit “Save Draft” often. Imagine the conversation you’ll need to have to fess up how you lost your client’s drafts and would need to push deadlines up a bit. Eeek!
• Don’t lose your drafts in the Bermuda Triangle. Have you ever forgotten where you saved your drafts? It’s okay, it happens to the best of us. Just tap your profile picture, then the three lines, and select “Drafts” to access your saved drafts. If you save drafts to your local drive, consider organizing them in folders so you don’t waste time searching.
• Don’t post the wrong draft and miss out. Imagine posting the wrong Story, Feed, or Reel draft and missing out on all the likes and comments you could have earned if you posted the right one. Always double-check before hitting “Post” to avoid any embarrassing moments and lose engagement opportunities for clients.
• Don’t delete your drafts like they’re old pictures. Don’t accidentally hit the delete button and say goodbye to your hard work forever. Be careful when deleting your post draft, especially when deleting multiple drafts at once.
• Forgetting to label your drafts. It’s easy to get mixed up and forget which is which when you have a treasure trove of Instagram posts and Reel drafts. Give each one a unique and descriptive name so you can easily tell them apart. Tap on the draft and type in a catchy, memorable, or relevant title so you won’t have trouble finding your IG drafts.
• Drafting like it’s your only job. Don’t get too caught up in making drafts and forget to actually post anything. Your client’s followers want to see fresh content regularly, so don’t get lazy and let those drafts pile up. Find a balance between drafting and posting to keep your client’s audience engaged.
• Not having a backup plan. Instagram can automatically save your drafts, but what if something goes wrong and you lose them? That’s why it’s crucial to have a backup plan. Take a screenshot or copy and paste the text somewhere else, so you’re covered if the unexpected happens.
• Spending too much time and effort creating perfect drafts. It’s easy to get caught up in making your drafts and saved Reels and posts absolutely perfectly. However, spending too much time on one client’s draft might cause you to miss opportunities to create other great content. Remember, drafts are just a starting point—you can always tweak them later.
• Forgetting to update your drafts. If you have a draft saved for a future post, don’t forget to update it if circumstances change. Maybe something happened in the news or you came up with a better idea. Whatever it is, ensure your draft is up-to-date before hitting that Post or Publish button. Review your draft before posting and double-check for any typos, grammatical errors, or anything that could be misinterpreted. You want to make sure your content is clear and well thought-out.

Instagram Drafts FAQs

Where do I find my drafts on Instagram?

To find Instagram post drafts, tap the new post button (plus symbol) and switch to the ‘Drafts’ tab. For Reels and Stories, tap the gallery icon from the editor and tap the ‘Drafts’ group.

How long do drafts stay on Instagram?

Instagram Reel and post drafts stay accessible via the Instagram app indefinitely. Instagram Story drafts, on the other hand, disappear permanently after seven days.

Why can’t I find my drafts on Instagram?

Make sure you use the right method for the draft type you saved. Instagram post drafts can be found by switching to the ‘Drafts’ tab from the new post tool, whereas Reel and Story drafts can be found from the gallery page on the Reel/Story editor.

Get finer control over your Instagram content strategy

Using drafts helps agencies and marketers fine-tune their Instagram content over a longer period of time.

Also, when working with finicky clients, the drafts feature can be used to implement a built-in post-approval system.

However, to run a streamlined Instagram marketing campaign, you need more than just the ability to save drafts.

You need to schedule posts at optimal times, generate in-depth reports, reveal real-time hashtag ideas, and more.

That’s why agencies love Vista Social.

With our app’s all-in-one social media marketing features, such as:

• Bulk scheduling
• Customized reporting
• Post design
• Workflow approval
• URL tracking
• Shared calendar
• Etc.

Get a free Vista Social account today!